Nick Cunha

Nick Cunha serves as Commercialization Strategist for Huron Industries, working with the company to bring its specialty chemical products to the markets that need them. Through his agency CreatiVertical, he partners with Huron's team at the intersection of strategy, market development, and storytelling — translating decades of deep product expertise into commercial traction. His work spans Huron's product lines, from NEOLUBE® professional-grade dry film graphite lubricants built for Naval-spec and high-precision applications, to CASELUBE® for the precision handloading market, to NEOSAFE® clean-tech sorbents for spill response and EHS-aligned risk mitigation. He writes here about industrial lubrication, material performance, and the commercialization decisions behind getting specialized products in front of the right buyers.